ESRB is a prominent and respected organization within the video game industry. In 2019, they celebrated their 25th anniversary and came to us for a total redesign of their website, some fresh photography, and a commemorative anniversary logo.
The main goals of the site were to simplify the user’s experience, infuse the design with a more modern look and feel, and connect with their audience in a more approachable way. For photography, we gathered a diverse cast to illustrate how video games weave themselves into the home. The result was a dynamic series of photographs that can be used across media.